The kick-off was just eight days ago, and somehow it feels like half an eternity. Why? Because since this weekend WAYA is no longer only in our own hands, but also on the shelves, in the fridges and ice boxes of our first partners.
It was clear to us from the start: a drink doesn’t thrive because you like it yourself — but because others stand behind it. Because someone says: „Yes, I’ll put it in my shop, I’ll serve it to my guests, I’ll take it along to my event." That’s exactly what happened this week, and to this day we’re still a little stunned.
Bäckerei Märchy
Bäckerei Märchy (baeckerei-maerchy.ch) was one of the first places where we heard „Yes, we’ll take you in" — and that even though we hadn’t officially launched back then. Anyone picking up a gipfeli can now grab a WAYA to go with it. Gipfeli + WAYA. We could hardly have dreamed up a nicer start.
Pizzakurier Nord
At Pizzakurier Nord (pizzakuriernord.ch) we took the motto „Zmitzt id Frässä" (Swiss German for „right into the feast") pretty literally: order a pizza, an ice-cold WAYA to go with it, door open, done. Some product combinations you just don’t need to explain. Thanks for being part of it — that’s almost as good as the pizza itself.
archiv.gl — new name, first party, WAYA straight into the range
archiv.gl (archiv.gl) — many still know the place as the former Tunnel — hosted the very first party under its new name, and we got to be part of it. Pouring out cans, having conversations, shaking hands, and by the end of the night it was settled: WAYA goes straight into the range. A first night like a young brand could only wish for — and for a venue opening a new chapter, just the right drink.
RK-Kult
And then there’s RK-Kult (rk-kult.ch) — its own context, its own crew, and yet the same decision: „We’re taking WAYA in." Thank you for placing your trust in us so early on.
„A good partner senses immediately whether you believe in your own product. And then they decide for it — or against it. These four decided for it. For that, a very big thank you."
You make the difference
That four such different places — a bakery, a pizza courier, a cultural venue and an archive — all add the same drink to their range actually tells us everything about where WAYA fits. Namely: everywhere people come together, eat or drink something good and pause for a moment.
If you want to try WAYA while you’re out and about: Bäckerei Märchy, Pizzakurier Nord, RK-Kult and archiv.gl now stock the can. And when you buy it there, feel free to pass on a friendly hello from us to the people behind the counter — they’ve earned it.
